Marketing & Workflow Automation.
Put Time Back In Your Day & Let Your Systems Work For You
True Automation Is The Cornerstone Of Every Successful Business
What does automation mean to you, and how can you leverage automation for your business? The truth is that the 21st-century has given us many tools that serve to decrease human intervention and increase efficiency, which in turn increases customer satisfaction. As we move farther into the future, we can expect to see even more complex automation processes available on the market.
Currently, we help brands leverage the power of automation to assist with everything from email marketing, to review generation, to connecting your internal systems and processes saving you countless hours of your time.. If leveraging the power of technology to make your job easier while increasing sales, customer satisfaction, and efficiency sounds interesting, continue reading to discover some of our automation services.
Nurture Leads &
Win Back Customers
Top Your Local
Rankings With Reviews
Email Marketing is one of the most powerful tools in a marketing arsenal that many small businesses forget to use, use improperly, or simply prioritize other channels instead. But did you know every $1 spent on email marketing has an average return of up to $44! It’s no wonder everything you do online asks you for your email. However, much like everything else, there’s a right way to do it and a wrong way.
Properly managed email marketing campaigns can label your business a true professional. However, poorly managed email marketing campaigns can brand your business as a spammer. There is really a delicate line between informative emails that customers enjoy and spam that customers hate.
Whether it’s to win back lost customers, remind customers you haven’t heard from in a while you still exist, inform customers of new products and services, or to generate leads, email marketing is a powerful tool with a very high return-on-investment when used properly.
We specialize in automated campaigns that serve to meet the goals we’ve established for your business whether that’s sell, nurture, inform, or otherwise. If you’re curious what email marketing can do for your business, be sure to schedule a strategy call to speak with one of our professionals today.
Through automated analytics, we can convert tedious tasks into virtually effortless operations. Receiving automated reports based on custom data points will allow you to leverage information like never before.
Whether it’s to measure overall performance, measure conversions, measure traffic to a new blog post we created, or judge traffic from before and after we performed a website redesign for you, analytics will give you the answers.
Want to see changes in traffic, effectiveness of certain campaigns, data trends, and countless other insights on your business, proper analytics reporting is what you need. As the old saying goes, “knowledge is power”. Your business deserves the power of data so you can make the best decisions possible.
It’s no secret that business reviews are very powerful in the eyes of consumers in both positive and negative lights. Consumers like to know who they’re doing business with, what quality product they’re purchasing, how good the restaurant is, and the list goes on. In fact, a study done by Podium showed 93% of consumers stated reviews do impact their regular purchasing decisions.
There are numerous review platforms for consumers to view with Google, Facebook, and Yelp being among the most popular. Keeping up with the different platforms, knowing how to respond to both positive and negative reviews, and simply generating new reviews can be an arduous process. Luckily for you, we have proprietary tools and systems in place to handle all of this for your business.
While simply managing and generating reviews effectively will help your business and rankings, when coupled with our SEO services, we can take your business to an entirely new level.
Q: How will you generate reviews for my business?
A: While every business is a little different, we would first assess your current reputation, goals, market, and client base to see what method will work best for your business. Once we discover that, it may be through various methods of email, SMS, video, surveys, automations, links, and our own tools and softwares, or a combination of those.
Q: What if I get negative reviews?
A: We have systems in place to help filter out negative reviews so the ones we’re actually generating to be posted on review platforms are positive. However, getting a negative review every once in a while is often inevitable but can even benefit your reputation. Negative reviews mixed in with a sea of positive reviews help build trust with consumers, they help highlight more of the positive reviews, they give you insights into your business, and they give you an opportunity to reach out to the customer publicly, allowing others to see how professionally you handled the situation and if you made things right.
To read more about the power of reviews and local seo, be sure to check out our in depth guide Local SEO 101: How To Rank Higher On Google.
Establishing automated workflow strategies will help to increase the efficiency of your business. When attempting to scale, you need to improve your workflow automation. This means ridding your business of the tedious, repetitive tasks that eat up countless work hours yet don’t technically make you money.
By having your systems communicating with each other and sending data to each other, we ensure your operation is streamlined and efficient and all that time is put back on your day to focus on what really matters.
Benfits of automation:
- Enhanced Productivity
- Reduced Redundancies
- Reduced Human Error
- Better Communications
- Cost & Time Savings
- Better Customer Service
- Less Micro-Managing & Task Follow-up
Businesses and enterprise organizations everywhere are capitalizing on automated workflow strategies to minimize overhead and increase revenue. By taking lessons from some of the largest companies of today, BrandDad Digital will help you improve your workflow and increase your customer base.