What Is PPC Advertising?: An Introductory Guide to Pay-Per-Click Advertising


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When you first begin researching how to advertise your startup business, there’s one strategy that shows up on the top of every list: PPC advertising. As such, you must be wondering, “Just what is PPC advertising and how does it work?”

Fear not. We have all the answers that new advertisers like you are looking for right here in this guide.

This is your complete yet concise guide to PPC advertising for beginners. Read on to get started on your PPC ad campaign.

What Is PPC Advertising?

If you aren’t aware, PPC stands for Pay-Per-Click. And that’s exactly how PPC ads work.

You sign up for PPC advertising services to display your ads on various sites on the internet. But you only pay for those specific PPC ads that viewers click on. 

This is why PPC advertising is so popular. You advertise/pay as much as you want and you only pay when the ads are successful. It’s a no-brainer!

Other Specific Benefits of PPC Advertising

PPC ad campaigns are also highly targeted and extremely versatile. Since you create your own ads for free, you’re free to experiment as much as you want.

You can advertise any specific product to any specific audience. Or you can advertise more broadly.

More importantly, there’s no end to how many variations you can try for each ad. Try different text, pictures, or color schemes, or advertise the same product to different audiences.

Also, this is one of the best ways to test which marketing strategies work best for your business. Then, you can use this information in your other marketing strategies.

The Basics of PPC Advertising

Now, let’s talk about how to get started with your PPC advertising campaign. Here are the basics.

Sign Up

First, sign up for various PPC advertising services like Google and Bing Ads. To maximize your results, it’s a good idea to read through all the tutorial resources these companies offer.

Keyword Research

Search companies like Google and Bing also offer keyword research tools. Sign up for Google/Bing Webmaster Tools and check these out. These tools let you see what keywords people are searching for relevant to your niche, products, and services.

Target Your Audience

Now, use the information from your keyword research to customize your ads to best reach your target audiences. For example, you can choose for your ads to appear on the search results of specific queries related to your type of business.

You can also include negative keywords. These are specific search terms that you purposely choose not to advertise with.

Usually, you want to choose negative keywords for products/services that are related to your business but that you do not offer. So if your business makes bedsheets, but you don’t have any made from organic cotton, you can exclude your ads from search results for “organic cotton bedsheets.”

Furthermore, you can choose location settings for your ads. This way, your local business can appear only to local search engine users.

Create Ads

Finally, create all the ads/ad variations you want. Keep track of what works and what doesn’t for market research purposes.

Hire Advertising Professionals

Creating all these ads and “figuring out the market” is very time-consuming. That’s why you should consider hiring a company that already knows what they’re doing. Ultimately, it will save you a lot of trial-and-error time.

And it will give you a great head-start in marketing your business. So, if you do eventually advertise on your own, you won’t have to start from scratch.

Ready to Try PPC Advertising?

What is PPC advertising? It’s an excellent way to start advertising your startup.

If you have any more questions, or want some professional help with PPC advertising, let us know. Contact us here so we can get started.

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