Guide To Rockford Web Design
Do you have a thriving, successful local business? How do you promote your company? Do you use a website?
Even if you work with local customers, you need a website with good website design. A website is your digital home, and you can include answers to your most common questions.
Keep reading to learn more about why a website and website design is so important.
Basic Parts of a Website
When you first learn how to design a website, you should consider the basic features of a site. Every website is different, but the same things make up those designs.
As you design your website or work with a designer, consider these things. Think about how you want your website to look overall and in more detail.
Then, you can choose the right elements to use in your website design.
Your website colors should match your brand colors. If you run a landscaping business, you probably use one shade of green in your marketing materials.
You should use that same shade of green on your website. Use the color for your site title, links, or other pieces of text.
In some cases, black and white website design looks good. If you have an upscale restaurant, you may want to keep your website sleek. However, adding the right colors can make visitors recognize the connection to your business.
Your website design colors and logo should match. If you already have a logo, you should use that to decide which colors will go on your website.
But if you don’t have a logo, you should design one to put on your website. That way, you can use your logo across various platforms, and you can make your business stand out.
A logo looks better and more unique than if your site header is your business name in some random font. Using the landscaping business example, you could make your logo look like a tree or a garden.
Part of knowing how to design a website using HTML or visuals involves choosing fonts. Your fonts can also show a lot about your business.
If you run a daycare, you may want to use more playful fonts than a law firm would use. A law firm should select professional, clean fonts.
You can work with a website designer to choose fonts that fit your business and message. That way, you can make your whole website look and feel more cohesive.
You could have the best layout, logo, and fonts of any website. But that won’t matter if you don’t have high-quality website copy.
Website copy includes written parts of your site, such as your about page and your services page. If those pages have a lot of typos or grammatical errors, it can put visitors off.
You’ll look less professional, so you could lose a lot of customers. However, having well-written about and sales pages can make visitors trust you and want to learn more.
Photos and Videos
Along with text, you should include some photos or videos on your website. You can use media to show off your prior work and what you can do for customers.
A landscaping business can post photos of final results from tree trimming or other services. Restaurant owners can include photos of popular menu items.
No matter what type of business you have, you should include photos or videos. It could be as simple as a photo of you, the business owner.
Advanced Web Design Elements
Basic website design is important, but you should take it to the next level. If you want to know how to design a website that gets views, you have to do more than the basics. We’ve learned a thing or two about creating advanced websites with custom functionality; it’s why we’ve been rank among the best small business website design companies.
You need to make sure Google and other search engines can find your site. You’ll also need to make your site easy to navigate for your visitors.
Here are a few advanced elements of website design to include on your site.
Search Engine Optimization
Search engine optimization (SEO) helps you rank higher in search engine results. When someone searches for your business or industry, someone has to be the first result.
You can use keywords in places like your page header and the first paragraph to help. That shows Google that your page is about that particular topic.
The next time someone searches for that, your page may come up on the first page. If you optimize all of your pages, you can show up for even more relevant search terms.
Your website’s loading speed can help with SEO, but it also makes your website more enjoyable to view. If it takes more than a few seconds to load your site, new visitors may get impatient.
They may go back to Google and head to the next search result. In that time, you lost a potential customer.
You should choose a website host with fast speeds to make sure your website runs smoothly. That way, you don’t have to worry about losing visitors.
Another key to good website design is navigation. You need to give your visitors a clear path through your site so they can find what they need.
If you sell landscaping services, you should make that clear from any and every page. Use your home page and any blog posts to link to your services page.
Include a navigation bar at the top of your site, and add your services to it. Then, visitors can find your main offer quickly and easily.
Your website design shouldn’t just be easy to use on a computer. You need to make sure you can view your site from a mobile device.
Responsive website design involves making a mobile version of your site. That way, visitors can see all of your content on a smaller screen.
However, you can still work on your website from a computer.
Website Design Help
Even if you know how to design your own website, you don’t have to do it alone. The best website design elements require the help of a professional.
If you want to build the best website possible, you should hire a web designer. That way, you can get the design you want without having to do the work yourself.
Are you ready for help with your website design? Schedule a free consultation today.